What Easter Eggs Taught Me About Marketing

The Power of Hidden Value

Happy Easter (Again!)

Whether you spent the weekend in worship, rest, or in a fierce egg-hunt showdown, one thing’s clear: Easter is a vibe.

But beyond the cute bunnies, golden services, and overflowing plates of jollof rice (God bless the hands that made it), there’s something deeper; something marketers can learn.

Let’s unpack it.

---

1. The Hidden Power of the Easter Egg

Easter eggs aren’t just for kids. In film, design, and marketing, an “Easter egg” is a hidden feature. A delightful surprise that rewards the curious.

And that’s exactly what great marketing should feel like:

• A sense of discovery

• A connection made

• A value delivered when least expected

Your campaign shouldn’t scream “buy now.”

It should whisper, “Here’s something just for you.”

That’s how you turn browsers into buyers and buyers into believers.

---

2. Timing Is Everything (Ask the Resurrection Story)

Easter didn’t just happen.

It was foretold. Anticipated. And then delivered… right on time.

Great marketing works the same way:

• You study your audience (hello, insights).

• You anticipate their needs.

• You show up when it matters.

That’s not noise. That’s resonance.

---

3. Empathy Is the Campaign Strategy

Easter is a story of sacrifice, grace, and love.

And while your brand may not be saving souls, it can still make people feel seen.

That’s the sweet spot where content meets connection.

Want your messaging to stick?

Be the brand that listens.

Reads the room.

Answers questions before they’re asked.

In other words → Market like you actually care.

---

4. Measurable Miracles: Let the Data Speak

People still talk about Easter over 2,000 years later. That’s legacy.

That’s measurable impact.

In marketing terms?

Track what matters:

• Engagement

• Retention

• Sentiment

• Brand lift

Every campaign has a story.

Data helps us write the next chapter smarter, deeper and better.

---

The Resurrection of Relevance

This Easter reminded me that great marketing is not just about promotion but it’s about resonance.

• Thoughtfully timed

• Intentionally crafted

• Deeply human

• Data-informed

This week, don’t just post content. Plant seeds.

Let your audience find something valuable.

Make them smile. Make them think.

Make them feel like it was meant for them.

That’s the kind of marketing that doesn’t fade after the holidays.

---

What’s your “Easter egg” this season?

What’s one thing you’re doing differently in your life, your content, or your career?

I’d love to hear it.

---